Now as you make posts that are relevant, start to use and ask a question about your post to elicit their thoughts. After at least seven to 10 of these engagements, and once the micro-influencer has a clear awareness of you, it’s time to connect and get into LinkedIn's messenger for a quick message about how much you like their content, etc. Don’t concern yourself about being seen as being “too much.” No micro-influencer is posting on LinkedIn and thinking, “Oh I hope no one sees this and likes or comments on it!”ĥ. Now engage! Every time they post, click, like and comment. Five to 15 of these micro-influencers will be a great start.Ĥ. On the spreadsheet, make the LinkedIn URL to their profile the actual post Share page so you can go straight to their posts. Save these to a Lead List in SN or on a spreadsheet.
Further filter for content where you see 20 to 50 reactions (likes and comments).ģ. I’d recommend using a tool like Lusha or LinkedIn's Sales Navigator (SN) and filtering for "Posted in the last 30 days." And then with those results, check those that are posting original content at least two or more times a week. Simply search by the title you have decided to use and by the industry filter. You may decide to find people who are within your industry but are selling non-competitive products/services to yours.Ģ. Build a list of micro-influencers based on selected criteria. Imagine having five to 15 micro-influencers that you can use in every post you put out.įinding And Connecting With Micro-Influencersġ. This should elicit engagement from them that their network will see.īased on my own analytics and those of my clients, when we utilize this strategy we typically see a massive increase in viewership compared to base posts with zero as much as a 200-500% increase in views on such posts. When you make a post on LinkedIn, you can pose a question and then the micro-influencer in your post.
Ideally what you should be aiming to do is to establish a real relationship with a micro-influencer in your space who you will be able to bring into your content. Micro-influencers are used to amplify your message, to be seen by an established and cultivated audience and to leverage inbound/referrals. It’s easy to see how recruiting can cost mid-size firms in the multi-seven-figure range during growth periods.įirst, I suggest building two lists that you can maintain and use to grow real relationships: one of micro-influencers and one of prospective candidates. Based on my experience, you are looking at a $60,000 to $120,000-plus recruiting fee alone.
#Linkedin recruiting plus
Consider hiring an executive today on a salary of $200,000 to $400,000, plus benefits. CEOs and leadership can easily maintain hundreds of relationships with candidates that could reduce recruiting costs substantially. The major issue for my clients and me was its scalability. These were incredibly effective for the CEO to build a real relationship with the “candidate” and always be top-of-mind for that individual when the time came to make that career transition. LinkedIn should be seen by leadership as the virtual version of “meeting up for a coffee.” Back when I was a partner at an executive recruiting firm, I would have CEOs work with me to keep a “bench” of next-to-hires warm via regular check-ins and, where appropriate, coffee meet-ups with the CEO.
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